Artisan E-Commerce

Our Smart Village platform enables each community site to act as an e-commerce marketplace.

This enables local artisans and retailers to get online and sell their products to a global audience, without all the technology hassles.

Technology Innovations

Digital Scotland specializes in powerful Cloud computing applications, and how these can enable dynamic new business models especially for small businesses.

Each portal comes packed with numerous features, such as “Social Commerce” – This refers to the integration of e-commerce shopping with social media networks and technologies. For example offering loyalty incentives and rewards in exchange for sharing products across your Facebook contacts.

We will work with each community and their retailers and artisans to help them load their products into the portal, and then design these types of marketing campaigns to help boost sales of their products.

Best Practices

A number of international case studies demonstrate how enabling artisans and other micro businesses is a very powerful way to boost the economies of rural areas.

This article explores Shaji, the first discovered Taobao Village, on how Internet and e-commerce brought out the dynamism of farmers in rural China and how they leverage the tools and technologies of digitalization to prosper and flourish.

As YourStory writes in India GoCoop is an online social marketplace for cooperatives and community-based enterprises works with more than 70,000 weavers and artisans, the Craftsbazaar is enabling skilled artisans to sell directly to Indian and global consumers and earn better.

Another of their articles explains that CraftsBazaar has a three-step approach towards building its business:

  1. The leveraging of collaboration tools and community platforms to ease direct, consumer-seller access.
  2. Increasing market visibility through traditional means and countrywide fairs, road shows, and live auctions.
  3. Rural hubs train locals to deliver logistics support, skills training, and quality assurance. (The ecosystem is designed to engage training institutes, self-help groups and so on.)

Aparna claims that Craftsbazaar has helped Indian artisans sell their products to buyers across India, the US, and the Middle East, and most artisans got repeat orders.

The Kyrö Distillery, based in rural Finland, is a good example of a small artisanal enterprise which evolved into a major exporter while remaining strongly committed to its local community. In order to meet the demand from national and international markets, the company implemented a project to significantly increase its distillery’s production capacity.