Rural E-Commerce Marketplaces – Case Studies

E-Commerce Marketplaces

Smart Villages can have E-Commerce Marketplace functionality installed, enabling local merchants and artisans to sell their products through the site.

Rural E-Commerce

This article explores Shaji, the first discovered Taobao Village, on how Internet and e-commerce brought out the dynamism of farmers in rural China and how they leverage the tools and technologies of digitalization to prosper and flourish.

As YourStory writes in India GoCoop is an online social marketplace for cooperatives and community-based enterprises works with more than 70,000 weavers and artisans, the Craftsbazaar is enabling skilled artisans to sell directly to Indian and global consumers and earn better.

Another of their articles explains that CraftsBazaar has a three-step approach towards building its business:

  1. The leveraging of collaboration tools and community platforms to ease direct, consumer-seller access.
  2. Increasing market visibility through traditional means and countrywide fairs, road shows, and live auctions.
  3. Rural hubs train locals to deliver logistics support, skills training, and quality assurance. (The ecosystem is designed to engage training institutes, self-help groups and so on.)

Aparna claims that Craftsbazaar has helped Indian artisans sell their products to buyers across India, the US, and the Middle East, and most artisans got repeat orders.

The Kyrö Distillery, based in rural Finland, is a good example of a small artisanal enterprise which evolved into a major exporter while remaining strongly committed to its local community. In order to meet the demand from national and international markets, the company implemented a project to significantly increase its distillery’s production capacity.

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